Applicable to petfood brands such as Royal Canin, Iams, Eukanuba, Hill’s, Happy Dog/Happy Cat, Pro Plan, Select Gold, Iso Dog/Iso Cat, Nutro Choice, Almo Nature and Schweizer, t he 10 percent discount applies immediately in stores and in the company’s online shop. The price-drop campaign is also supported by new Facebook ads, online banners and customer flyers.
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As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
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