Green Dreamzzz is made from the trimmings in the manufacturing of new telephone books. Each package of the pet bedding comes from two or more phone books and are made with edible vegetable inks, making the bedding environmentally friendly and safe for small pets. Green Dreamzzz is available in 22- and 44-liter package sizes.
American Pet says it will support the launch of Green Dreamzzz through upcoming promotional discounts, select trial promotions, point-of-purchase materials and in-store consumer offers.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu