SuperZoo University is an educational program for pet retailers, which offers seminars on marketing trends and technologies, animal wellness education, hands-on grooming demonstrations and more. The curriculum is divided into three tracks: Business Development, Animal Wellness and Technology. The School of Animal Wellness will feature doctors from Horn discussing animal species, new feeds and other health issues, in addition to an "ask the expert" panel session on pet nutrition.
Other new classes in the tracks include: Mystery Shopping: Pull Out the Microscope for Your Pet Business, What Women Want in Your Store, Search Engine 101 and Marketing Bootcamp.
SuperZoo will also feature a new Concept Store, an environment where attendees can see merchandising best practices and new technologies put to use in retail displays and other demonstrations.