Pet Food Institute has redesigned its website, www.petfoodinstitute.org, which now features updated, consumer-friendly information, enhanced profiles for PFI members and improved functionality.
For the public, the new site includes information on how petfood is made, ingredients that go into it, nutrition petfood provides, safety practices companies must follow and more. New features include petfood myth busters, information on consumer confidence and a video about the petfood making process.
The Members-Only section features enhanced functionality, with access to industry documents, allows members to manage their profiles and more.
By Tim Wall
In 2020, pandemic driven demand alternative pet market, reducing owner preparation and diligence as people scramble to buy what puppies they could, without investigating the source, or even seeing the young dog.
By Debbie Phillips-Donaldson
Issues with pet food transportation have contributed to higher costs in supply chain disruptions.