Pet Food Institute has redesigned its website, www.petfoodinstitute.org, which now features updated, consumer-friendly information, enhanced profiles for PFI members and improved functionality.
For the public, the new site includes information on how petfood is made, ingredients that go into it, nutrition petfood provides, safety practices companies must follow and more. New features include petfood myth busters, information on consumer confidence and a video about the petfood making process.
The Members-Only section features enhanced functionality, with access to industry documents, allows members to manage their profiles and more.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.