Petfood manufacturer Royal Canin and pet supplies company American Spectrum Brands Group announced the companies will not be exhibiting at the Interzoo fair in Nuremberg, Germany, in 2014. Both companies cited high costs as the reason for their decisions.
"We have invested a large amount of money in Interzoo in recent years. We have asked ourselves whether this investment goes down well with our partners in the pet supplies trade and is therefore justified," said Steven Sagrodnik, responsible for sales and marketing POS at Royal Canin. "In spite of these considerations, we will of course be available at Interzoo for scheduled discussions, but not on the previous scale."
The company said it will use the money instead to target potential partners in the German pet supplies market. Royal Canin is also planning to hold a pet supplies retailers' forum in April for its partners.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.