The new premium range includes 18 formulas made with real meat. The food is served in a microwavable container so your pet can "finally enjoy a hot meal at the end the day, just like the rest of your family," the retailer says.
According to Michael du Sautoy, category manager for Household and Pet, said: "Sainsbury's knows what an important part animals can play in our customers' lives...The new Delicious Collection petfood is another way of giving your pets some extra loving care. Offering quality, real meat with no additives or preservatives is a great way of helping ensure your pet is enjoying the best of everything."
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.