According to the American Veterinary Medical Association, pet ownership has declined since 2006. Due to a waning number of end users, marketers must consider ways to encourage petfood buyers to feed their pets a variety of new food/treats, tap into the under-developed elderly pet owner demographic, and drive interest for premium products and shopping experiences among key Hispanic pet owners, the report says.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu