The new petfood varieties contain a balance of essential nutrients with natural ingredients, quality protein as the first ingredient, no chicken by-product meal, and no artificial colors, preservatives or flavors. Dry food varieties include Adult Grain Free for cats, Adult Grain Free for dogs, Adult Indoor Long Coat for cats, Senior Indoor Long Coat for cats, and Senior, Small and Toy Breed Age Defying for dogs.
Newly launched Science Diet treats are all natural, made with real chicken and beef, as well as fresh fruits and vegetables, and are free of corn, artificial colors flavors and preservatives. Treats include Baked Light Biscuits, Dental Chews, Fruity Snacks and Veggie Chips.
Additionally, Hill's launched a new brand of Ideal Balance treats for dogs and cats. Ideal Balance treats are made from quality, natural ingredients, such as chicken, tuna, lamb, duck, beef, apricots, carrots, and other fruits and vegetables. These grain-free pet treats come in Oven-Baked Naturals, Soft-Baked Naturals and Crunchy Naturals, in a variety of flavors.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu