The treats are a source of novel protein for small dogs as well as a training snack for larger dogs. The treats include a single source of protein making them ideal for dogs with allergies.
"It's uniquely shaped for small dogs under 15 pounds," said vice president, Eric Tiller. "We are taking our high quality lamb and venison lung product and made it bite-sized - small enough for petite breeds to enjoy."
The treats, like other products from the company, have packaging that features actual dogs of the company's employees that reflect they type of animal the products are for.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.