The treats are a source of novel protein for small dogs as well as a training snack for larger dogs. The treats include a single source of protein making them ideal for dogs with allergies.
"It's uniquely shaped for small dogs under 15 pounds," said vice president, Eric Tiller. "We are taking our high quality lamb and venison lung product and made it bite-sized - small enough for petite breeds to enjoy."
The treats, like other products from the company, have packaging that features actual dogs of the company's employees that reflect they type of animal the products are for.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.