Petfood maker Mars Poland will invest more than 250 million zÅ‚ (US$80 million) in the expansion of its animal feed factory in KoÅ¼uszki Parcel, Poland. The decision to expand the animal feed mill was made to meet growing demand for prepared animal feeds in Poland and abroad.
"We still see great potential for both short-and long-term growth in this market, which will make it becomes one of the largest FMCG categories in Poland," said general director of Mars Poland Petcare, Aku VikstrÃ¶m.
Mars Poland sells petfood in Poland and Europe in a number of brands including Pedigree, Whiskas, Kitecat and Cesar. The money invested in the animal feed mill expansion will also be partly used to establish a new chocolate factory in JanaszÃ³wek, Poland.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.