Petfood maker Mars Poland will invest more than 250 million zÅ‚ (US$80 million) in the expansion of its animal feed factory in KoÅ¼uszki Parcel, Poland. The decision to expand the animal feed mill was made to meet growing demand for prepared animal feeds in Poland and abroad.
"We still see great potential for both short-and long-term growth in this market, which will make it becomes one of the largest FMCG categories in Poland," said general director of Mars Poland Petcare, Aku VikstrÃ¶m.
Mars Poland sells petfood in Poland and Europe in a number of brands including Pedigree, Whiskas, Kitecat and Cesar. The money invested in the animal feed mill expansion will also be partly used to establish a new chocolate factory in JanaszÃ³wek, Poland.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.