Wholistic Pet Organics announced the addition of Green Lipped Mussel (GLM) to select formulas of its all-natural supplements for canines. This ingredient will now be included in its Run Free and Canine Complete +Joint Mobility products.
Green Lipped Mussel is sourced from the waters of New Zealand as a sustainable Omega-3 resource. It is a mussel species that contains a unique blend of nutrients to promote joint health and mobility, the company says. It is rich in glucosamine, glycosaminoglycans and hyaluronic acid, all of which contribute to the viscosity of synovial fluid and enhance joint lubrication.
Wholistic Pet Organics says its Green Lipped Mussels are cold-opened and freeze-dried at low temperatures, and each batch of products is made from whole, unprocessed foods. The products' packaging contains the National Animal Supplement Council (NASC) seal.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.