The goal of the challenge is to educate pet parents on what a healthy weight is for their pets and to raise funds for animal groups across the country, according to Petco. Pet owners can bring their dog or cat to any Unleashed by Petco location across the USA to be weighed using a special in-store pet scale. Store associates will track the number of pounds weighed from January 4 to January 26, 2014, and once a store reaches 5,000 pounds, it will donate $500 to a local animal group of their choice. With 103 stores, that's over $51,000 of potential funds nationwide, according to the company.
Unleashed by Petco's associates will also offer advice on weight management and nutrition to participating pets:
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.