Blue Buffalo will discontinue its dog and cat food Blue Longevity product lines because it could not attract enough consumers to make it a viable brand, the company said.
The company suggests that pet owners who use Blue Longevity try one of its healthy weight products for dogs and cats as an alternative. Blue Buffalo these products all contain only the finest natural ingredients, with real chicken, turkey or beef as the first ingredient and are formulated to help dogs and cats achieve and maintain a healthy weight.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.