The company has selected JPMorgan Chase & Co., Morgan Stanley and Citigroup Inc. to lead the IPO. Blue Buffalo is looking to go public amid positive industry trends like rising pet ownership and an increase in spending among pet owners for their animals.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.