Fromm Family Foods is partnering with Milwaukee World Festival Inc. to bring Fromm Petfest to Henry Maier Festival Park in Milwaukee, Wis., on September 20, 2014.

The event will take place from 10 a.m. to 6 p.m. and will play host to a variety of pet-focused attractions and activities, including dock diving, agility demonstrations, nutritional seminars, grooming competitions, a pet-themed marketplace, family-focused games and activities, contests, live music, food and more. The Wisconsin Humane Society and Milwaukee Area Domestic Animal Control Commission are charitable partners, and Fromm will work to raise funds at Petfest to support both organizations and benefit local animals in the community in need.

Fromm Petfest admission and parking will be free for all attendees. Dogs and cats are welcome as long as they're on leashes and up-to-date on vaccinations.