TurboPUP has been named the official dog food for the National Association for Search and Rescue (NASAR), according to the company.
TurboPUP founder Kristina Guerrero (a Search & Rescue volunteer) and NASAR Executive Director Chris Boyer made it official at the June 2014 NASAR conference. “NASAR is excited about our partnership with TurboPUP: The canine food bar designed for the canine athlete,” said Boyer. “You can place a few TurboPUP bars in the dog’s SAR pack, and they are ‘ready’ for when the SAR dog needs to be deployed in the high country, the desert or in a local park.”
Beginning in June, a portion of every TurboPUP bar purchased goes to support NASAR.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu