Banfield Charitable Trust and Royal Canin invite pet owners and advocates across the US to participate in and support the ninth annual holiday petfood drive. The program, launched Dec. 1, 2014 and running through Dec. 24, features 12 days of promotions that will raise awareness about pet hunger, collect petfood and raise funds to benefit senior citizen pet owners needing support in the care of their companions.

Through the 12 Days of Joy Pet Food Drive, Royal Canin encourages consumers to drive donations by sharing snapshots of the joy their pets bring to everyday life. The donations will benefit seniors who need the support to keep their companions, but struggle with mobility and costs. Together with Banfield Charitable Trust, Royal Canin will encourage fans to post photos of their pets that bring delight to their lives, and in return will donate food to those in need.

How to participate:

• Make a monetary donation: Make a monetary donation at www.banfieldcharitabletrust.org or at Banfield Pet Hospitals to fund grants for local Meals On Wheels petfood programs. For donations of US$10 or more, KONG will donate a toy to the pet of a Meals On Wheels client.
• Donate bags and cans of dog and cat food at one of Banfield Pet Hospital's 870+ locations across the US.
• Submit a pet photo on Royal Canin's Facebook, Instagram or Twitter pages. A photo submission will account for 20 pounds of food donated.
• By submitting pet pictures, users are also entered to win a daily prize from Royal Canin. During the month of December, additional information (and new ways to win) will be provided on Royal Canin's social networks.

The program runs through Dec. 24, 2014.