Dogswell teamed up with Best Friends Animal Society to help people feed their dogs at NKLA Adoption Weekend with LiveFree food. For each dog adopted, Dogswell donated three months of LiveFree dog food and more than five pallets to Best Friends Animal Society—more than 15,000 pounds of dog food.

Dogswell's LiveFree food is available exclusively at independent pet retailers and at Unleashed by Petco. A round-up video of the event is available on YouTube.