Solid Gold Pet has partnered with Petco to donate an estimated US$500,000 of premium petfood to selected charities across the US. The partnership kicked off at the beginning of January 2015.

"We strongly believe in the benefits of good pet nutrition for all pets and are proud to partner with a leading specialty pet retailer like Petco to help make a difference to dogs and cats in need," said Michelle Higdon, CEO of Solid Gold Pet. "We know that great nutrition makes all of the difference in the world to a pet's quality of life. We call this bringing out their Inner Gold."