US-based Hill's Pet Nutrition has two charitable programs that partner with animal shelters to provide quality petfood to animals in need.
Established in 2002, Hill's Food, Shelter and Love program has donated more than US$275 million worth of Science Diet brand foods to more than 1,000 shelters nationwide. The aim of the program is to boost the health of shelter animals so they are more adoptable. Since its creation, the program and has helped more than 7 million pets find new homes. Food, Shelter and Love is active in all 50 US states and helps feed more than 100,000 homeless pets in more than 800 shelters daily.
Hill's Disaster Relief Network is an intervention that provides petfood to communities affected by natural disasters. In the wake of disasters, petfood owners often have trouble obtaining food for their animals. The Disaster Relief Network distributes emergency petfood through a nationwide network of 100 shelter partners. To date, Hill's has contributed to relief efforts in the aftermaths of Hurricanes Sandy, Isaac and Katrina; tornadoes in Oklahoma, Kansas and Missouri; and fires in Colorado Springs, Arizona and Idaho.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.