US-based Hill's Pet Nutrition has two charitable programs that partner with animal shelters to provide quality petfood to animals in need.
Established in 2002, Hill's Food, Shelter and Love program has donated more than US$275 million worth of Science Diet brand foods to more than 1,000 shelters nationwide. The aim of the program is to boost the health of shelter animals so they are more adoptable. Since its creation, the program and has helped more than 7 million pets find new homes. Food, Shelter and Love is active in all 50 US states and helps feed more than 100,000 homeless pets in more than 800 shelters daily.
Hill's Disaster Relief Network is an intervention that provides petfood to communities affected by natural disasters. In the wake of disasters, petfood owners often have trouble obtaining food for their animals. The Disaster Relief Network distributes emergency petfood through a nationwide network of 100 shelter partners. To date, Hill's has contributed to relief efforts in the aftermaths of Hurricanes Sandy, Isaac and Katrina; tornadoes in Oklahoma, Kansas and Missouri; and fires in Colorado Springs, Arizona and Idaho.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.