A study conducted by GFK Romania shows that the country’s petfood market has increased its sales by 10% in the past year.
One-third of Romanian households have a pet, but only one-half of them purchase petfood.
The average price of cat food in Romania is three times higher than the average price of dog food.
Private labels in Romania have failed to see steady growth.
The study was based on a GFK Consumer Panel of 3,000 households in Romania.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
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