The PetsPrefer line of products for dogs and cats now includes soft chew supplements for cats and several new soft chews for dogs to join the original six formulations.
For a proactive approach to oral health, PetsPrefer offers dental sticks for dogs and dental treats for cats. Rounding out the line are a series of grooming products including non-drying shampoos, fish oil and protective paw balm. All of the products are veterinarian formulated with no soy, corn, gluten or added sugars.
“The market for gluten free is growing. Our supplements are formulated to meet what pet parents expect in terms of quality ingredients,” Dale Metz, director of companion animal business unit at manufacturer Vets Plus Inc., said. “With the addition of these new products, we’re able to offer a more complete line of pet care options so that it’s easier for retailers to select the ideal mix for their customers.”
The PetsPrefer line initially was launched to bring nutritional supplement options to pets. The line extension includes a variety of grain-free supplement options to maintain everyday health and immune function as well as lean treats. The jerky bites for dogs, available in four flavors featuring real Wisconsin cheese, include functional ingredients rosemary and lecithin that support cognitive function. Four delicious flavors of treats have been added for cats, two of which contain functional ingredients to support dental health while the other two contain probiotics.
“Dogs and cats love the flavors, and they’re getting a nutritional benefit with each treat,” Metz said.
With the addition of nearly two dozen products for dogs and cats, the line has also received a playful new design featuring characters that evoke the personality of the brand. The packaging is clean, with two bright colors to easily distinguish between products for dogs and cats. The soft chews are available in 30- to 60-count jars and the treats and dental sticks are packaged in re-sealable bags.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.