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on March 10, 2015

Petfood market trends: Bird and small animal petfood

Trends from the dog and cat food markets, such as humanization and premiumization, have gained footholds in ‘other petfood’ categories.

When analyzing the global petfood market, it’s easy to see that dogs and cats dominate. Dog food, cat food, dog treats and cat treats made up the vast majority of the global pet products market in 2014 (see Figure 1). Even so, there is a continuing global market for bird…

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