Making its debut August 24-25, 2016, at Navy Pier in Chicago, Illinois, USA, the new P3|Progressive Pet Products trade show exhibitor ranks are filling up with leading distributors, top brands and market newcomers. Headlining the list of companies that have already secured space include leading pet industry distributors Phillips Pet Food & Supplies and General Pet Supply.

"We've been extremely pleased with the positive response we've received about the new show launch from industry veterans and emerging companies alike," says Stacey Barrett-Brooks, show director, P3|Progressive Pet Products. "The industry sees that this new show is definitely moving in to effectively fill a void in the Midwest marketplace and are excited to get in on the ground floor of an event with strong new business and growth potential."

Topping the list of confirmed exhibitors is Phillips Pet Food & Supplies, one of the premier pet food and pet supply distributors in the nation, working with more than 300 brands and servicing thousands of independent pet stores and specialty pet retailers across the U.S.

With a strong footprint in the Midwestern region, General Pet Supply has also confirmed its participation in the inaugural edition of P3. Based in Milwaukee, Wisconsin, USA, General Pet Supply operates six established branches and carries more than 14,000 products from 120 manufacturers.

Manufacturers are also securing booths on the show floor. Among them are Bentonite Performance Minerals, The Blissful Dog, Dog Life, DOGLINE, E&S, Evangers Dog & Cat Food, Home Pet Spa, Hyper Pet, Marchioro, Nature's Logic, NutriLife Pet Products L.L.C., Pet Safe and Sophisticated Pup.

On the product front, P3 is focused on bringing the industry's newest pet products from every sector of the industry to the region's retailers. A key highlight area of the show will be a special Incubator Feature Area showcasing prototypes and product innovations from brand new companies (less than 2 years in business) and inventors. The Incubator Feature Area will serve as an interactive forum for new manufacturers and inventors to exchange ideas and receive feedback from attending retailers on their designs and in turn for retailers to get a sneak peek at the latest innovations and product designs. A number of companies have already signed on such as Petronics, Pet Wellness, A Pet With Paws, and Collar Guard.

On the show floor and in its show promotions, P3 will also spotlight other key focus areas, including technology, natural food and treats, interactive toys, safety certified products and Made In the USA resources.

In addition to a fresh new selection, retailers will also find exceptional educational programs and networking events.