Wellness Natural, HSUS team up on Giving Tuesday

On Giving Tuesday, December 1, 2015, charities, families, businesses, community centers and students around the world will come together for one common purpose: to celebrate generosity and to give.

November 24, 2015

On Giving Tuesday, December 1, 2015, charities, families, businesses, community centers and students around the world will come together for one common purpose: to celebrate generosity and to give.

This year, The Humane Society of the United States’ #GivingTuesday campaign aims to raise US$100,000. The money will help fund its Pets for Life program’s essential animal care services in December. Those services include spay/neuter surgeries, veterinary care, and supplies that are unavailable and oftentimes unaffordable in under-served areas of the country. With every US$1 donated, Wellness Natural Pet Food will provide one bowl of food to help feed pets in the program.

Donors will help make pets happy and healthy by giving them the care that they need, especially during the busy and cold holiday season.

Wow Cat New Cat Food Flavors

Wow of Austria, now part of Vafo, expands premium cat food line

Poll: How are pet food pros adapting to rising cat ownership?

Pet Food Market

Poll: How are pet food pros adapting to rising cat ownership?

Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

Pet Food Market

How a Chilean pet food startup is disrupting market giants

Tributo Natural proves emerging brands can compete with industry leaders by focusing on transparency, sustainability and emotional connection over volume and price.

Tributo illustrates how a local company can navigate a market traditionally led by big brands through a clear focus on ingredient transparency, environmental responsibility and emotional connection with pet owners.

Females in Food releases study on women's workplace challenges

New research documents persistent barriers to advancement despite industry progress on representation.

Women in Petfood Leadership brings together professional women in pet food to build community through networking, career planning, leadership development and professional support opportunities.

Market Trends and Reports

General Mills pet foods up 4% to US$2.5 billion in FY25

General Mills executives stated that the segment improved its competitiveness, including growing market share in dog food, which represented 60% of its U.S. retail sales.

Chat Gpt Image Jun 27, 2025, 07 46 06 Am

Adventures in Pet Food

Big pet food players get fresh to pursue ongoing growth

Just a week apart, Royal Canin and General Mills both announced new lines of fresh pet food, entering a high-growth category. Will others soon follow?

Andrea Gantz Fresh Pet Food Aisle

GA Pet Food hosts 238 businesses from 12 countries at annual event

The company held its annual partners event in Lancashire, England, on June 4-5, 2025.

The two-day event featured facility tours, technical presentations and international case studies focused on supporting independent pet specialty businesses.

Pet Food Ingredients

Pet food acidulants market projected to reach $2.1B by 2032

Industry data shows rising pet ownership and health consciousness fueling 6.1% annual growth in acidulant additives used for pH control and shelf life extension.

The growth of the global pet food acidulants market is attributed to increasing global pet ownership rates and heightened awareness of pet health and nutrition among consumers.

Market Trends and Reports

Report: 4 key trends shaping the pet food industry

In its 2025 Dog and Cat Report, APPA noted a growth in cat ownership, premium nutrition and functional pet foods.

According to APPA's latest report, Gen Z and Millennial men are adopting cats at unprecedented rates, dismantling outdated stereotypes and ushering in the era of the 'Cat Dad.'

Nutriment buys Graf Barf marking sixth acquisition in 2025

Stockholm-based premium pet nutrition supplier, The Nutriment Company, continues aggressive expansion strategy with German raw food producer acquisition that will serve as central European distribution hub.

Merger Acquisition Maksim Labkouski Big Stock com

General Mills launches fresh pet food line, brings Edgard & Cooper to US market

General Mills expands its pet food portfolio with two major product launches targeting premium and fresh food segments.

Adventures in Pet Food

Pet food weathers the geopolitical and economic storm

Tariffs, trade wars, actual wars, oh my! Pet food, like most markets, is facing significant challenges resulting from geopolitics and macro-economics.

Pet Food Storm Umkreisel App

Pet Food Market

Russian pet food market slows amid tax threats

Russia's pet food market reached US$6.2 billion in 2024 but faces mounting challenges from proposed excise taxes and record-high interest rates that could derail its trajectory as Europe's largest pet food market.

According to the author, last year Russia became the largest pet food market in Europe, ahead of France and Germany.

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