In 2014, Petfood Industry predicted some of the human food trends for the pet food industry to watch that year.
Those trends included:
And, recently, Petfood Industry reported the top 10 food trends for 2016.
Those trends included:
So, in the past two years, some of these trends have hung on. Consumers still want transparency in labeling, innovation, and health benefits.
“Health is the halo over everything,” said Lu Ann Williams, director of innovation for Innova Market Insights, in a webinar presenting the top 10 food trends for 2016, eight of which have a connection to health.
Trends in pet food tend to follow those in human food, so it can pay off for the pet food industry to watch these trends in order to benefit from them.
Is the next big thing in petfood based on a relatively old thing? In the December issue of Pet Product News International, David Lummis of Packaged Facts speculated that the next petfood trend could be 'biologically appropriate.'
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