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Pet Food Market Trends
on February 9, 2016

Pet product shoppers: demographics by retail channel

PetSmart, Petco hold significant momentum among Hispanic, Millennial and upper-income shoppers.

Five-year trend data on the retail channel choices of pet product shoppers in the US help illuminate the degree to which pet superstores have had significant market momentum. Between 2010 and 2015, in the case of dog-owning households, the combined shopper base for PetSmart and Petco grew by 1.9 million…

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