Blue Buffalo raises awareness of pet health
Program aims to show benefits of regular veterinary care
“Our Blue Buffalo veterinary sales team has joined forces with the company’s consumer marketing group to promote annual veterinary checkups and the important role of veterinarians in responsible pet care,” said Victoria Carmella, DVM, director of veterinary services at Blue Buffalo.
The 12-month marketing program – with the theme “Pet Care Starts with Vet Care” – kicks off in June 2016. The campaign is designed to help raise awareness of the benefits of regular veterinary care and annual check-ups, while encouraging pet owners to talk with veterinarians about ways to achieve a long, healthy life for their dogs and cats.
“Veterinary care was so important to the Bishop family in raising our boy Blue, and we saw first-hand the life-saving value of regular visits to our family veterinarian,” said Bill Bishop, founder and chairman of Blue Buffalo. “I am proud of our ongoing support of pet cancer research and I’m pleased that our national marketing efforts can help educate veterinary clients about the importance of regular veterinary care for pet well-being.”
This effort will encourage prospective and current clients at small animal clinics to see their veterinarian for annual checkups and veterinary care appropriate at all life stages, from puppy/kitten to senior dog/cat.
Prominent veterinarians from across the country have expressed their support for the campaign.
“We know that the best chance for a pet’s long, healthy life starts with regular veterinary care,” said John Talmadge, DVM, clinic owner/partner at Bigger Road Veterinary Center in Dayton, Ohio. “It’s great to see Blue Buffalo, a company that reaches and influences so many pet parents, giving back to pets and the profession.”
The campaign will deliver 525 million consumer impressions through national TV advertising on CBS, TNT, A&E and other networks; magazine ads in Women’s Day, Eating Well, Shape and other publications; social media and targeted e-mail messages; more than 3,000 one-on-one consumer interactions each week at pet specialty retail outlets across the U.S.; and outreach to more than 100,000 pet parents at 200 scheduled events in local communities nationwide.