Pet Food Ingredients / Grains and Starches
on January 13, 2004

Protein and rice trend emerging in pet food

Is there a nutritional rationale for the popularity of rice in pet food?

While browsing at the pet food store recently, a pattern emerged that I hadn’t previously noticed: a “protein and rice” theme. There was the old standard “Lamb & Rice” which is now flanked by Chicken & Rice, Turkey & Rice, Beef & Rice, etc.

The rationale for this popularity is…

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