A report by Clavis Insight, an ecommerce analytics provider, ranked pet food brands by their potential to take advantage of online sales and marketing. Clavis found that Champion Pet Foods is the brand best positioned to sell pet products online.
Champion Pet Foods outperformed competitors Purina, Nature’s Variety, Fromm and a number of others in five key metrics measured including product availability, image presence, content, keyword search, ratings and reviews.
Champion Pet Foods, which manufactures Orijen cat and dog food and ACANA dog food, benefited from top five rankings of those products in Clavis Insight’s analysis. The study measured the online store representation of pet foods on key performance indicators, as listed above, critical to online sales performance.
Additional findings from the Clavis report:
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.