Pet Food News / Pet Food Regulations / Pet Food Labeling
on December 14, 2016

FTC concluded false-advertising charges against Eukanuba

Allegations related to longevity claims made by Mars Petcare US about the dog food brand.

On December 13, the Federal Trade Commission approved a final consent order with Mars Petcare US, Inc. settling false-advertising charges, following a public comment period, according to a press release. In August, Mars agreed to settle FTC allegations that Mars claimed, but could not prove, that a 10-year study found…

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