Last December, Petfood Industry reported that the use of pet food packaging was growing faster than overall product sales, according to report published by TechNavio. That report projected pet food packaging sales to increase by a compound annual growth rate of 8 percent globally through 2020.
Introductions of new pet food products drive the rising use of pet food packaging, an analyst from TechNavio told Petfood Industry. Product labeling also plays a part. TechNavio believes that rising demand for single-serve and small-sized packs will contribute to future pet food packaging growth, while also citing an increased demand for sustainable, eco-friendly packaging influencing the options offered by vendors to date.
At the same time, a Packaged Facts report covered US trends in pet food packaging, including convenience, portability and ergonomics; product safety and freshness; transparency in product descriptions and clean labels; and sustainability and recycling.
5 packaging trends that appeal to pet food buyers
This December, Petfood Industry covered five trends in pet food packaging, based on a report by Mintel about global packaging trends.
Trends in pet food packaging may include innovative and distinctive containers, online appearance, high tech labels and other factors. Another trend identified by the report that could be applied to pet food packaging trend involves building the buyers’ experience of container with interactive elements, such as providing customizable elements.
The pet food market has enjoyed a positive year, with newsworthy mergers and acquisitions, a fair amount of innovation and steady, if not spectacular, growth, which earlier this year was projected that it will end up at about 3% for the US and a similar rate globally.