Pet parents look beyond natural with pet food purchases
Consumers seek pet foods with humane sourced, ethically raised and certified ingredients
Natural pet food products and label claims have become so common that they are hardly a market differentiator. Pet owners now seek more specific features and claims for the pet foods they’re willing to spend on and feed their furry family members (www.PetfoodIndustry.com/articles-6299).
Pet food manufacturers face scrutiny over quality…