Vital Essentials has announced that Bark to Basics, a distributor of premium pet foods and treats, will be serving pet specialty retailers in the Kansas, Missouri, Oklahoma and Arkansas markets. Vital Essentials is a manufacturer of premium raw frozen and freeze-dried pet food, snacks and treats based in Green Bay, Wisconsin.
“We’re excited to be teaming up with Bark to Basics, who we believe is among the top-tier in raw pet food sales and distribution in the nation,” said Kevin Malnor, Vital Essentials vice president of sales and marketing, in a press release. “We are both family owned businesses and our core values are very much aligned, thus joining forces to grow the RAW category was an easy decision.”
Bark to Basics will distribute the full line of Vital Essentials raw frozen and freeze-dried pet food, snacks and treats. The addition of Vital Essentials reinforces Bark to Basics’ commitment to the premium raw pet food market.
Based out of Kansas City, Kansas, Bark to Basics is a family-owned and operated business committed to independent pet specialty retailers. “We’re committed to growing the RAW pet food, snack and treat category through educating pet-parents, expanding retail distribution, delivering premium quality RAW pet food and fostering relationships with pet industry stakeholders.” said Malnor.
Vital Essentials introduced its VE Freeze-dried Raw Bars in March 2017, and more than 500 retailers have installed the VE Raw Bar in locations throughout the US since then. The VE Raw Bar retail display won Pet Business Magazine’s 2016 Pet Business Industry Recognition Award for Merchandising Displays.
Vital Essentials, maker of the ALPHA Prey-Model Diet, is a tenured raw pet food producer in the US. Every Vital Essentials product is sourced, made and packaged in the US.
By Lindsay Beaton
This country is straddling the line between developing and developed as more of its citizens see the value in pet ownership.
By Lindsay Beaton