3 pet food trends that continue to redefine the industry
Familiar trends from 2017 will continue to evolve as pet food customers take their own food trends and apply them to their pets’ meals.
Petfood Industry exclusive article:
Every year finds the pet food industry grappling with more complexity, more nuance and greater responsibility to its consumers, and 2017 was no different. With a significant focus on ingredients, e-commerce and what customers want for their pets, the year found companies scrutinizing their packaging, labeling, ingredient composition and even their place in the industry relative to consumer perception.
As it turns out, the new year is likely to bring more of the same, with an even stronger focus on pet nutrition, as well as company accountability and responsibility. Let’s take a look at what industry experts say is coming in 2018.
In this article, you'll learn about:
The "clean" movement: Pet food labeling and ingredients
Transparent and accountable: Customers keeping an eagle eye on pet food practices
Sustainability: Looking ahead to future pet food practices
Grain-free: A continuing pet food trend