A survey commissioned by 9Lives of US cat owners found that 94% are confident they feed their cats the most nutritious meals possible. However, 48% admit they've fed their cat table scraps, which do not provide the essential nutrients cats need.
In order to help owners be aware of the nutrition cats need, 9Lives is offering its online Nutrition Simulator , which provides nutritional advice and information on selecting the proper food for a cat.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu