At the Belgian pet product show Anido in Kortrijk, awards were given for the three most interesting new products in the petfood segment. Twenty-one firms took part in the competition.

First place went to Made for Dogs with its reward product Klik & Beloon, followed by the Benelux company with its new premium petfood line Dado Premium Dog food and Royal Canin with its cat food Exigent 33 .