What’s next for the rising Chinese pet food market?
Petfood Forum China 2018 to address future of online pet food sales in China, plus market innovations
The Chinese pet food market reached US$1.5 billion in sales in 2017, making it now the 12th largest pet food market globally. Its 27 percent compound annual growth rate was spurred by a robust 40.7 percent increase in online sales of pet food from 2016-2017, a period when nearly 48 percent of pet food sales in China occurred online.
While traditionally dominated by multinational pet food companies, the Chinese market also includes a rapidly growing number of domestic producers. The market is moving toward premiumization, too, with the average price per kilo of pet food increasing 19 percent in only three years, according to GfK. Natural pet food now comprises 27 percent of the market, with grain free accounting for another 6 percent.
Experts present up-to-date pet food research
Pet food professionals from China and other parts of the world can learn what’s next for this booming market, including its pet food e-commerce, during Petfood Forum China 2018, scheduled for August 21 at the Kerry Hotel in Pudong, Shanghai. This exclusive conference, now in its seventh year, will also offer several networking opportunities, tabletop exhibits from leading industry suppliers and access to Pet Fair Asia 2018.
During Petfood Forum China 2018, leading experts from the global pet food industry will present their latest research and information on pet food nutrition, ingredients, processing, safety, regulations and more. Topics covered will include innovations and insights to help pet food producers and marketers in China reach the rapidly growing pet-owning population and experience further business growth.
Large pet trade show growing in pace with market
Petfood Forum China 2018 will take place in conjunction with Pet Fair Asia 2018, a large and quickly expanding pet trade show for the Chinese pet market and pet owners. This year the show will comprise 10 halls with 140,000 square meters of exhibit stands and at least 1,300 exhibitors, including an area featuring pet food and treat manufacturers from China and throughout the world. Pet Fair Asia 2018 is scheduled from August 22-26 at the Shanghai New International Expo Centre, next door to the Kerry Hotel.
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