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Pet Food News / Petfood Forum News
on May 7, 2018

‘Connected consumers’ changing customer journey

More consumers are active online, which gives companies and brands an opportunity to engage with their audience

There are 3.6 billion “connected consumers” online, according to Larine Urbina, vice president of communications at Tetra Pak, and those connected consumers are changing the customer journey.

Connected consumers spend four or more hours online every day, engage with brands online, want to be actively involved in brands and…

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