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Pet Food News
on April 16, 2010

Cargill expands YouTube food campaign

After launching a campaign featuring a YouTube video about families struggling to feed their pets, Cargill achieved its initial goal of 10,000 views and as a result, will deliver a truckload of its Loyall petfood to the Second Harvest Heartland...

After launching a campaign featuring a  YouTube video  about families struggling to feed their pets,  Cargill  achieved its initial goal of 10,000 views and as a result, will deliver a truckload of its  Loyall petfood  to the Second Harvest Heartland food bank. 

To continue to raise awareness about hunger, Cargill will make a cash donation of US$25,000 to hunger-relief agency  Feeding America  if the same video generates a total of 50,000 views by April 30.

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