After launching a campaign featuring a YouTube video about families struggling to feed their pets, Cargill achieved its initial goal of 10,000 views and as a result, will deliver a truckload of its Loyall petfood to the Second Harvest Heartland food bank.
To continue to raise awareness about hunger, Cargill will make a cash donation of US$25,000 to hunger-relief agency Feeding America if the same video generates a total of 50,000 views by April 30.
