After launching a campaign featuring a  YouTube video  about families struggling to feed their pets,  Cargill  achieved its initial goal of 10,000 views and as a result, will deliver a truckload of its  Loyall petfood  to the Second Harvest Heartland food bank. 

To continue to raise awareness about hunger, Cargill will make a cash donation of US$25,000 to hunger-relief agency  Feeding America  if the same video generates a total of 50,000 views by April 30.