After launching a campaign featuring a YouTube video about families struggling to feed their pets, Cargill achieved its initial goal of 10,000 views and as a result, will deliver a truckload of its Loyall petfood to the Second Harvest Heartland food bank.
To continue to raise awareness about hunger, Cargill will make a cash donation of US$25,000 to hunger-relief agency Feeding America if the same video generates a total of 50,000 views by April 30.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.