Sportsman's Pride Field Master expands into Rural King stores

The Sunshine Mills brand is now available to sporting dog owners across 17 states.

Sunshine Mills Logo
Sunshine Mills

Sportsman's Pride Field Master, a super premium dog food and treats line from Sunshine Mills, has expanded its retail presence to Rural King stores across 17 states.

Products now available at Rural King include:

  • Sportsman's Pride Field Master Grain Free Salmon & Sweet Potato Recipe Dog Food
  • Sportsman's Pride Field Master Hi-Protein Dog Food
  • Sportsman's Pride Field Master Grain Free Healthy Hip & Joint Chicken & Sweet Potato Recipe Dog Biscuits
  • Sportsman's Pride Field Master Grain Free Active Hip & Joint Duck, Sweet Potato & Berry Recipe Jerky Bites
  • Sportsman's Pride Field Master Perfect Partner Chicken & Brown Rice Recipe Training Treats

"Sportsman's Pride has earned the trust of dog owners for decades by delivering quality nutrition and products that support dogs throughout every stage of life," said Alan Bostick, chief executive officer of Sunshine Mills. "We're proud to continue expanding the reach of our Field Master products and making them more accessible to customers who rely on their dogs both in the field and at home."

The Field Master portfolio includes high-protein, grain-free and poultry-free options, along with functional treats formulated to support mobility, skin and coat health, and overall performance.

"The pet category continues to evolve as consumers place greater emphasis on nutrition, ingredient quality, and functional benefits," said Marco Bostick, president of Sunshine Mills. "Sportsman's Pride Field Master was built to meet those expectations, delivering super premium nutrition and purposeful treats for active dogs. We're excited to see the brand continue gaining traction with both retailers and pet owners as we expand its availability through valued partners like Rural King."

Sportsman's Pride is a brand within Sunshine Mills, Inc., a family-owned pet food and treats manufacturer founded in 1947 and headquartered in Red Bay, Alabama. The company produces branded and private label products for dogs and cats across manufacturing facilities throughout the U.S.

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