Human food trends driving pet food product innovation
With pet humanization at a peak, pet owners are urging the pet food industry forward with innovations involving human food trend influence.
With humanization now essentially a given in the pet space, it makes sense that human food trends (which historically have always had eventual influence on the pet food industry) are now, more directly than ever, driving product development in the pet space.
“Ninety-five percent of pets are considered family,”…
Read the full article in Petfood Industry June 2018.