Mechthild Exner-Herforth has great plans for her two years as President of FEDIAF. “I’m looking forward to working together with all FEDIAF representatives and members for the benefit of the pet food industry and for our pets advocating responsible pet ownership. The key focus areas of my presidency will be to continue to build the reputation of our industry, foster free trade, educate the public on the benefits of commercially produced pet food, a successful self-regulation of the industry and the continued restructuring of FEDIAF.”
Mechthild Exner-Herforth has been working in the pet food industry for almost 30 years. She is Vice President of Corporate Affairs at Mars Petcare Europe where she has spent her entire career. She has been active in pet food trade associations since 2006, both at German and European level. Most recently, she served as Co-Chair of the FEDIAF Review Committee. “I am honored to have been elected as President and for the trust that our members have placed in me,” said Mechthild Exner-Herforth. ‘I am proud of what we have achieved together over the past years and look forward to building on the great work done by Marinus.’
Marinus Pannevis is recognized for his many achievements including having led FEDIAF through a period of major change during his Presidency. The developments aimed to establish proportional voting, a review of the fee structure to give greater financial freedom for smaller associations to invest in their markets, the introduction of mixed membership to include European companies, and the launch of a CEO Advisory Forum. ‘His active involvement, high level of professionalism and strong leadership were key to the success of this reform’ commented Thomas Meyer, Secretary General of FEDIAF. ‘Together, we have achieved a great deal for the European pet food industry.’
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.