WPA, PSC Coalition launch partnership
The partnership will elevate the pet industry's focus on sustainable business practices.
The Pet Sustainability Coalition and the World Pet Association announced a partnership on June 18 that will elevate the pet industry’s focus on sustainable business practices and help retailers better identify manufacturers and brands that meet new consumer demands around responsibly made products.
As the natural sector of the pet industry continues to grow, companies are adopting a variety of terms to help differentiate themselves among the competition. Terms like eco-friendly, natural, sustainable, and green are common among companies and products, but lack guidance and oversight, making it difficult for retailers to discern which products will have the greatest positive impact on their business.
To address this issue, the World Pet Association is adopting a beloved Pet Sustainability Coalition program - One Paw One Planet - that has gained credible traction over the last 3 years. Leveraging a globally recognized third party assessment, companies who are actively measuring their environmental and social performance, and adopting responsible business practices, will now be easy to find at the SuperZoo trade show starting this year.
Since 2016, The Pet Sustainability Coalition has been equipping brands with large One Paw One Planet booth decals as a way for brands to identify themselves as impact driven companies and as an instant conversation starter in participating booths. In the first two years of the program it realized over 200% growth signaling to the World Pet Association that the program has proven value from brands who are engaging in responsible business practices and for retailers looking to appeal to conscious consumers.
To learn more about how the WPA and PSC are collaborating to serve brands and retailers - Be sure to RSVP for PSC’s semi-annual event at the WPA booth #6100 on Wednesday morning June 27th at 10:00am.