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Pet Food News
on July 16, 2018

Pet food communication tools: News media monitoring

Traditional television and radio broadcasters, along with other news media outlets, are highly relevant to pet food companies.

News media monitoring can help pet food companies capitalize on positive coverage, catch negative reports and address inaccurate journalism. Traditional television and radio broadcasters, along with other news media outlets, are still highly relevant in the age of social media, particularly when pet food companies face crises.

For example…

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