Inaba is delivering customer focused technology with its redesigned website featuring our popular cat movie, while making it easier than ever for pet parents to find the perfect food and treats for their beloved pets: www.inabafoods.com.
Pet parents have over 100 premium treats and food for cats and dogs to choose from that are both human grade and pet approved. While Inaba just launched the new Churu Maker app enabling cats and their humans to capture special memories and share their love on social media.
We also plan to add EC function to allow veterinarians to order the exclusive line of Churu Nourish and Churu Diet directly from the secure portal on the website for pet patients that require a special diet, in addition to the current EC pages.
“We know pets are important members of the family and the Inaba family takes great pride in providing delightfully tasty and healthy treats that make pets and their humans happy,” said Lauren McCall, animal communicator and co-owner of The Integrated Animal.
Inaba’s Churu Purées, Grilled Fillets, and Juicy Bites are available in a variety of recipes made from responsibly harvested tuna, farm-raised chicken, all natural poultry and seafood flavors. Each package is infused with green tea extract and vitamin E. These low-calorie, nutritious, and delicious treats promote optimal pet health/wellness.
Inaba’s most popular treat among cat connoisseurs are the Churu Purées. These protein-packed tubes of deliciousness are creamy and designed to be lickable. Simply tear open the tube, give it a little squeeze, and your cat can lick the tube or you can pour these grain-free, preservative-free treats into a bowl or use as a tasty topper on wet or dry food.
The "YouChuru" app was born out of the passion and excitement that cats have for Churu Purées. The app empowers humans to capture the feline fun and share their cat’s videos on Instagram, Facebook, and Twitter. The app is compatible with Android and iOS operating systems. Humans with their cat’s permission are encouraged to create videos with the app and post the videos on social media using the hashtag #CatsChooseChuru. Your cat could be selected to appear on our redesigned top page.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.