The Pet Food and Pet Care in Finland report provides retail sales data from 2003-2008 and forecasts to 2013 for dog food, cat food, other petfood and pet care products.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.