Royal Canin sticks to its pet food nutrition philosophy
The premium pet food maker has always emphasized pet nutrition science over the latest market trends.
Nearly every pet food company has a nutritional philosophy that underpins and guides everything from product development to brand strategy to marketing to distribution. Royal Canin’s philosophy has always shone through in its products: an emphasis on science over market trends.
Staying true to that philosophy is the company’s…
Read the full article in Petfood Industry March 2019