on March 11, 2019
Blue Buffalo may shift towards wet pet food and treats
By the end of this fiscal year, Blue Buffalo plans to double FDM distribution. Meanwhile, the company is introducing new products into the FDM channel.
Blue Buffalo executives may steer the pet food brand’s product mix towards wet pet foods and treats as the company further expands in the food, drug and mass market (FDM) retail channel. Billy Bishop, president of General Mills’ pet segment, discussed this plan and other aspects of Blue Buffalo’s…
Related Articles
Blue Buffalo continues shift away from pet specialty
Blue Buffalo pet food sales hit US$1.43 billion in FY19
Blue Buffalo growth driven by e-commerce pet food sales
