Blue Buffalo may shift towards wet pet food and treats
By the end of this fiscal year, Blue Buffalo plans to double FDM distribution. Meanwhile, the company is introducing new products into the FDM channel.
Blue Buffalo executives may steer the pet food brand’s product mix towards wet pet foods and treats as the company further expands in the food, drug and mass market (FDM) retail channel. Billy Bishop, president of General Mills’ pet segment, discussed this plan and other aspects of Blue Buffalo’s…
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