Pet Food Market Trends / Natural / Organic Pet Food / Pet Food Labeling
on April 12, 2019

Clean label: A complex pet food trend for pet owners

There is no official definition of “clean label,” but that doesn’t mean pet food customers don’t have plenty of ideas when it comes to shopping for clean label pet food.

The idea of “clean label” in relation to food has been gaining mainstream traction for several years now and has been somewhat complicated in definition from the start. In 2015, Food Business News named clean label its trend of the year in the human food space, while noting that “perceptions…

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